Building an online presence and establishing your writing persona as a brand is getting readers to come back to your articles to read your new ones. It is part of this process to establish you as an expert in one or several fields of knowledge. What is your field of expertise? What do you know most about?
Experts come in all sorts of guises. You don’t have to be a rocket scientist to be an expert. Any field of knowledge has its experts, and you are certain to have skills where you are better than average. And knowledge isn't the preserve of school teaching. There is much about real life to learn and there are experts needed for just about any situation you might think of.
If you are a parent of four children, you will have tips on how to deal with them; if you are good cook, you know how to run your kitchen; and if you have a garden, then you will know about plants. Knowledge shared on the internet comes in two categories, what you can learn in school and what you can’t learn in school. The practical is often more searched for; and just about anyone is able to write about practical stuff.
You found something to write about, but nobody else has written about it. You have discovered a real niche market where you can establish yourself as the leading authority, or it might be a total failure. You'll just have to try it. Many experts you see on television these days started out as freaks with their expertise in an obscure area. But sooner or later their expertise is looked for in some context, and yours will be the name that comes to mind.
Writing online is much like running any other business you might think of. If you run a food store, there are other food stores nearby. Your is be to be different to those other food stores to bring in customers. To that end, you might look for specialty foods not offered in the other stores. It they offer British food products, you could choose continental European products. These continental products become your area of expertise. Now translate that into your writing and you are on the way to becoming an established expert.
If you struggle with the idea of being an expert in anything, draw up a list of things you do every day. Then go through that list and think about how you used to do the tasks listed on it some years back, and how you do them now. You’ll notice that you do a lot of stuff in other ways than you used to. There are reasons for these changes, i.e. time saving ideas you had, ways of doing it on a budget, or health considerations. And with all that you have a first list of things about which you will want to inform your readers because you have knowledge to share they will be looking for.
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